This top 10 beginner’s guide to E-commerce SEO in 2019 is perfect for individuals that have an e-commerce webpage and hope to improve its SEO content. The simple fact is, if customers are unable to locate you online, it is impossible to make sales. Having visibility on web pages and ranking at the top of the search page is vital for registering sales.
E-commerce SEO varies from the SEO used in other kinds of web pages. The aim is to help e-commerce businesses reach their prospective customers, as well as increasing revenue in conjunction with brand visibility. Most e-commerce stores have some of the features below:
- Lots of pages
- Numerous auto-generated URLs get introduced to the website each day
- Countless redundant pages with similar content are available on the site
- Optimizing each page is not feasible as it can become a never-ending job
If these features can be said to be on your e-commerce website, then the tips below are sure to help optimize that site for SEO, while also increasing conversion rates and traffic.
1) Tidy up undesired pages.
The e-commerce store could have numerous product pages with listings that are probably out of stock. If these products are unlikely to be stocked again, then it makes sense to delete these pages from not only the sitemap but also the listing pages. The pages should not be removed as that may cause a page error. The thing to do is to redirect the URL to similar pages or archive them in a no index tag. The aim of doing all this is to prevent Google crawlers from crawling these superfluous pages and then avoiding pages that are significant.
2) Exclusive Title & Meta Tags for every page.
In truth, the website already has lots of pages, which make it hard for you to create Meta and Title tags for all of them manually. The key to doing this would be to make use of dynamic and static text combination to create unique Meta and Title Tags for every product page. For instance, if you have ‘Adidas Sports Jackets’ and Adidas Training Jackets’ as products, the title tags could be: ‘Get Adidas Sports Jackets at the Lowest Price. Great Offer’ and ‘Get Adidas Training Jackets at Lowest Price. Best Offer’.
The static text in that scenario is Get at the Lowest Price. Great Offer’’ and the dynamic text is the name of the product. By putting together the dynamic and static text, you can have different Meta and Title tags for every product page.
3) Pages listing Categorize should come with their homepage.
If the products have been divided into categories such as Fashion, Gadgets, etc., then it is best to have a separate homepage for each class. It is imperative that products from varying categories are not mixed on a single page as that is likely to affect the UX of the site.
4) Employ the use of Canonical Tags.
Since it is an e-commerce site, it might have similar content across numerous pages. If for instance, there is a product listed that is available in Pink, Blue and Red colors, the probability that there are 3 different pages with similar content, only differentiated by a color change is high. This is why the administrator needs to inform Google, that while these pages appear identical, they arein fact listing different products. Canonical tags help to manage replicated content.
5) Direct Optimization to Google’s Mobile-First Index.
In recent years, especially back in 2018, there has been an increase in people preferring mobiles as their primary access to the internet. This means the bulk of traffic generated to one’s site is likely to be from mobile devices. This caused Google to view the mobile version of a website first, to ascertain its rank, before having a look at the desktop variant. This is why it is imperative to have a site that is mobile compatible.
6) Optimize Product Listing Images.
Each product listing on the online store typically comes with numerous images depicting the product. It is essential that each image comes with an ‘alt’ text. All broken images should be removed or replaced. Do not use too many large images which can adversely affect the load times of the website. All images on every product page should have a similar size.
7) Rank URLs in the Sitemap.xml
Considering that the site consists of a ton of pages, it is essential that the pages or URLs that need to be indexed first are prioritized. Having the sitemap contains numerous pages will result in crawlers crawling various unimportant pages, rather than pages that you need to rank highly for.
8) Optimize the Home Page.
Ensure that the homepage consists of stable links to the product and category pages. Nevertheless, it is important not to excessively interlink on the homepage. The addition of links has to be not only attractive but also simple. Eye-catching sliders and banners can be used to display the products, discounts, and offers. A ‘Contact Us’ page and an ‘About Us’ page should be included at the bottom of the homepage. An always available search box should be used to help buyers easily search the name of the products they want. The search box should be optimized to help make the products more accessible.
9) Use memorable Meta Descriptions on Home Page.
Words like ‘COD,’ ‘Free Shipping,’ ‘Cashback,’ ‘Massive Discounts’ should be included in the Meta description of the homepage. It is important not to mislead customers by using words such as Free Shipping if you do not provide Free Shipping. Be honest with potential buyers as trust is essential in e-commerce. If possible, include long tail keywords in the Meta Tags.
10) Include Product Reviews and Descriptions.
All products sold must have a complete product description. The description must consist of all the things a buyer searches for before purchasing a product. Including not only user reviews, but reviews of experts can be advantageous as well.